New onboarding experience across all YouTube Kids platforms
My role
My role in this project was to redesign the YouTube Kids onboarding experience to incorporate new product strategy to address the press escalations around YouTube Kids content in Spring 2019. It was a very quick project since it was very important and urgent to YouTube and within 6 weeks I was able to support 8 rounds of user research and create design proposals across 3 platforms (mobile, web, and TV app) with 4 flows per platform, which included additions to the signed in and signed out onboarding experiences as well as their respective settings, making 12 flows total.
I was the only interaction designer for this project working cross functionally with product, engineers, legal, policy, and marketing to quickly identify key ways we could frame options to achieve an experience that parents understood, met our legal requirements, and was in line with our product goals.
About the project
YouTube Kids mission is to provide a fun and safe place for kids to watch YouTube videos. In order to better achieve this mission, YouTube Kids urgently needed to make changes to its video corpus offerings to allow parents and kids to have a safer video viewing experience. These changes include having safer defaults and offering safer video corpora.
The impact
YouTube Kids launched the new onboarding signed in and signed out versions across YouTube Kids mobile, web, and TV app in the Summer of 2019. This launch was covered by these major publications Android police, LifeHacker, Digital Information World, and TechTimes.
New content selection options
Explanation of content option
YouTube Kids mobile app flowchart
YouTube Kids website onboarding flowchart
YouTube Kids TV app onboarding flowchart
User research
Research on this project was very quick and rapid since it was such an urgent project with a very tight deadline. We ran 8 rounds of research in 6 weeks. The primary things that were tested and iterated on were around setting safer defaults that had an appropriate balance of safety and appeal, language that communicated the pros and cons of each options given, and exploring different choice architectures.
The full explanation around for this project is sensitive. For more information, please contact me.